Bolton School Old Boy, Anthony Lilley gave this year's prestigious Huw Wheldon Memorial Lecture at the University of Cambridge.  His talk was entitled "The Me in Media: participation, interactivity and the rise of the people formerly known as the audience.”  He focussed on the rise of TV shows starring ordinary people from The Golden Shot to Big Brother and beyond.  He paralleled this with the growth of computer games and the web and discussed the challenges and opportunities which are arising as new technologies cause the areas to converge.  He considered how expectations and uses of media are changing, what might happen next and what we are going to do about it.  The lecture was shown on BBC 2 on Monday 5 November.

Anthony Lilley is Chief Executive of Magic Lantern Productions, an award-winning interactive media production company specialising in content for broadband and multi-platform media.  He is an influential voice on new media issues and is a member of OFCOM and of the board of BECTA.  He advises the DTI on broadband content and innovation, the DfES on the future of media, and has previously advised the DCMS and the Cabinet Office and assisted OFCOM in its review of Public Service Broadcasting and Television Production.  He is Executive Producer and co-creator of Channel 4's broadband channel, FourDocs and he has a fortnightly column in The Guardian.