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Tuesday, 19 October 2010
Sixth form pupil Sam Chisnell is the owner of a brand new IPad
thanks to his marketing brain!
Sam won a Business Studies competition to help the School market
'Tenacity of Bolton' - the Ketch built by boys in school which is
now used for sailing expeditions for pupils and is also available
for the public to hire. Sam had to design a Marketing Plan for the
boat in which he identified possible target markets, conducted a
market analysis, researched the background of the boat and its
competitors and produced a financial summary. He conducted his
market research by contacting sailing clubs to gather information
about the market and generated ideas to promote the boat such as
internal advertising and mailings to parents along with external
ads and a presence on Social Networking sites.
Sam was rewarded with the IPad for his winning plan. Bolton
School Clerk and Treasurer, Simon Marsden, said: "Sam did an
excellent job in producing his Marketing plan and came up with some
interesting concepts that we will consider using in the future.
Although the boat was built by and is used by our pupils, many
people are not aware that it is also available for the public to
hire for teambuilding or adventure weekends."
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