Unique's U-Shoe Walks Away With Langtree Homes' Business Trophy
Thursday, 04 March 2010
The annual Langtree Homes' Business Trophy proved to be another closely fought battle of the business brains between four "companies" made up of Sixth Form students from each division. The judging panel - "the dragons" - comprised Brian Muir of BEAT, Beverley Bird of PricewaterhouseCoopers, Phil Warriner of BT and Adrian Murphy, Development Director at Langtree Homes. They had the unenviable task of declaring a winner from four high quality presentations.
The competition had begun during the Autumn Term when students took part in Business Enterprise and Awareness Training (BEAT) courses, run by Brian Muir. Following the programme, the 240 students formed teams of six to develop prospective new businesses offering a new product or service with a view to asking a local bank for a business loan to set up their new enterprise. The four teams that had won through to the final had thus overcome a lot of competition already and had polished their performance along the way. On the night, each group made a ten minute presentation, backed up by PowerPoint slides, to a panel of judges. Teams were put under considerable pressure in defending the virtues and merits of their marketing strategies and cash-flow forecasts.
Safe Blade opened the pitches with a measured business proposal offering lockable knives in wooden blocks; Glacier Designs' premise was to compete with the photographs on canvas market by offering photos on glass, which is more durable and cheaper to produce; Picture Perfect had built their enterprise around the idea of personalised picture frames - all of which could be done online; and Unique's U-Shoe gave the customer the opportunity to design and personalise their own footware and then to redesign and change indefinitely.
After grilling each team with some searching questions the judges made their decision and the winning team was announced by Mr Murphy of Langtree Homes as being Unique with the runners-up being Picture Perfect. Mr Muir of BEAT commended all the students for their "outstandingly good presentations" and for floating truly viable business propositions. He felt this had been the hardest year ever to judge.